insist their members’ movie credits are at least 15 percent the size of the movie title. The Writers Guild (WGA) and Directors Guild (DGA). The billing block exists because there are agreements in place throughout the industry requiring it.Īccordingly, the agreements include specific rules. The question now is, how should you fill it out?īefore we get to that, let's examine the billing block itself. Further, it will be in that familiar, condensed-looking movie poster credits font. The billing block is the name of the cluster of movie credits at the bottom of the poster. Marquees are also used to illuminate the name of an arcade game at the top of its cabinet.Billing credits (aka the “Billing Block”) What are billing credits? Another benefit of using light and glass together (besides the dramatic appearance it created) was the economic bonus of it being cheap. The mild climate of certain locations, such as the American West Coast, also permitted the use of lightweight materials such as porcelain and plastics in marquees. Light was also an unrestricted resource for architects, and combined with glass it produced striking visual effects. Concrete and glass, two building materials that were not restricted, became essential to movie theater architects. Even in the postwar years, these building materials were mostly dedicated to building civilian housing for returning soldiers and their families. Building materials such as steel, copper, bronze, and aluminum were limited. Hall to call them "electric tiaras."ĭuring World War II, aesthetic considerations of the marquee were dictated by the availability of labor and materials. Movie marquee designs in the 1930s prompted theater historian Ben M. The larger size of the sign and text, combined with the flashing lights and color, made the façade easily visible to fast-passing cars. The text also became less detailed but larger. The shape also evolved from a small rectangle to a trapezoid, making it more readable to automobile traffic. The marquee in particular became larger, and stood out from the street to serve as a physical and aesthetic landmark from other businesses along the sidewalk. The invention of the automobile influenced many elements of theater architecture. Movie marquee designs in the United States are closely related to the social, political, and economic forces of the 20th century. Marquee outside Earl's Court tube station, London, 1973. 1967, The Boston Globe: "British actors mean little on an American movie marquee and Sherlock Holmes always seems old-fashioned.".1933, Billboard, The marquee of the Rivoli, where Samarang is playing, reads: 'One of the most exciting films ever shown.'.
1931, The American Mercury: " Marquee, the canopy at the main entrance.Įarly examples of the modern use of marquee include The oldest form of the word's root *merg- meant "boundary, border." Other words that descended from this Proto-Indo-European root include margin, margrave, and mark. The word marquise was also used to refer to various objects and fashions regarded as elegant or pleasing, hence: a kind of pear (1690), a canopy placed over a tent (1718), a type of settee (1770), a canopy in front of a building (1835), a ring with an elongated stone or setting, a diamond cut as a navette (late 19th century), and a style of woman's hat (1889). The English word marquee is derived from the Middle French word marquise (the final /z/ probably being mistaken as -s plural), the feminine form corresponding to marquis ('nobleman'). The current usage of the modern English word marquee, that in US English refers specifically to a canopy projecting over the main entrance of a theater, which displays details of the entertainment or performers, was documented in the academic journal American Speech in 1926: " Marquee, the front door or main entrance of the big top." In British English "marquee" refers more generally to a large tent, usually for social uses. A marquee outside The Anthem advertises a sold-out Bon Iver concert
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